5 Tested Product Launch Best Practices

Getting started with your first go-to-market plan can be overwhelming. Expectations for the launch to go smoothly will be high, and it may seem like you’ll never be ready in time for launch. But by planning ahead, it can be more manageable, and exceed your team’s expectations. Based on my experience with over 50 product and feature launches, here are 5 tested product launch best practices for getting set-up for success for your first go-to-market (GTM) plan.